Light Up A Life: 25th Anniversary Event / Campaign.
The Challenge:
The well-regarded hospice in Chester sought to elevate its profile and boost donations for its ‘Light Up A Life’ event. The goals were clear: increase community support, raise essential funds, and underscore the Hospice’s critical role for families and the community.
The Solution:
A thoughtful and community-centred campaign was launched, blending remembrance with celebration. The event branding spanned posters, brochures, and banners, delivering a cohesive message: the Hospice’s work depends on ongoing support from events, sponsorships, and donations. The campaign highlighted the Hospice’s compassionate care and the need for continuous funding to sustain its services.
The Result:
The marketing campaign amplified the Hospice’s message of celebration, history, and comprehensive care. It boosted ticket sales and opened new fundraising opportunities. The branding seamlessly translated across print and digital platforms, presenting the Hospice as a confident palliative-care leader. The event shattered fundraising expectations, quadrupling the previous year’s target and raising £80,000—an impressive leap from the £20,000 goal.